Forma

Gym CRM with WhatsApp-ready follow-ups.

When sales lives in personal WhatsApp threads, owners lose visibility and renewals slip. Forma puts the pipeline in one workspace — with follow-ups your team can actually run on the floor.

• Shared pipeline

  Leads, stages, and owners stay visible to the team — not locked in one salesperson’s phone.

• WhatsApp-ready workflows

  Follow-ups and templates designed for how Egyptian gyms already sell: fast, conversational, on WhatsApp.

• Tied to members & billing

  When a lead converts, they land in the same system as packages, check-in, and billing — no re-entry into a second app.

Questions operators ask first.

Which plan includes sales CRM?

Gold adds sales CRM, WhatsApp follow-ups, accounting, and import tools. Platinum adds executive analytics on top for multi-location operators.

Can reception and sales share the same member truth?

Yes. Forma is one workspace — reception, sales, coaches, and owners see role-aware views of the same gym data.

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